OMO: Mother’s Day – Real Connection

Fabric detergent brand OMO used an integrated campaign in Vietnam to remind consumers of the true essence of Mother's Day while increasing online sales volume and penetration.

Campaign details

Brand: OMOBrand owner: UnileverLead agency: MindshareCountry: VietnamIndustries: Laundry productsMedia channels: Programmatic display, Sales promotion, Social mediaBudget: Up to 500k

Executive summary

Today, social media has replaced real-life connections. Human bonding has taken a back seat. And we remember our mothers via downloaded photos and borrowed quotes.

This Mother's Day, fabric detergent brand OMO wanted to inspire its consumers to have real-life experiences and meaningful family time. We wanted to bring families together in real life, not on social media.

We implemented a Live Command Centre,...

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