Campaign details
Brand: OMOBrand owner: UnileverLead agency: MindshareCountry: VietnamIndustries: Laundry productsMedia channels: Programmatic display, Sales promotion, Social mediaBudget: Up to 500k
Executive summary
Today, social media has replaced real-life connections. Human bonding has taken a back seat. And we remember our mothers via downloaded photos and borrowed quotes.
This Mother's Day, fabric detergent brand OMO wanted to inspire its consumers to have real-life experiences and meaningful family time. We wanted to bring families together in real life, not on social media.
We implemented a Live Command Centre,...