OMO: Project NEMO – Saving lives by helping children learn to swim

Uyen NguyenDiep, Amit Thakur, Soumya Panda

Fabric detergent brand OMO leveraged the crowdsourcing phenomenon in Vietnam to save lives and create a positive impact for the brand.

Campaign details

Brand: OMOBrand owner: UnileverLead agency: MindshareCountry: VietnamIndustries: Laundry productsMedia channels: Online display, Social media, Websites & micrositesBudget: Up to 500k

Executive summary

Vietnam is a country of rivers, and while its waterways are essential to its prosperity, they are also a major cause of concern. Every year, more than 2,000 drowning incidents are recorded in Vietnam,and most of them are children.

The number of drowning incidents in the Mekong Delta and Red River Delta regions is high, mainly because only 35% of the children in...

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