Campaign details
Brand: P/SBrand owner: UnileverLead agency: MindshareContributing agencies: Gameloft, YouTube, Facebook, AdmicroCountry: VietnamIndustries: Oral healthMedia channels: Competitions & contests, Gaming & in-game advertising, Mobile & apps, Online video, Social media, TelevisionBudget: 1 - 3 million
Executive summary
A total of 80% of kids in Vietnam suffer from tooth decay and P/S, Vietnam's leading brand in cavity protection, was in decline, since anti-cavity as a proposition was losing its relevance. While everyone knows that sugar causes cavities, not everybody realises the shocking amount of sugar...