Campaign details
Brand: Nanhi KaliBrand owner: Mahindra & Mahindra LtdLead agency: Famous InnovationsCountry: IndiaIndustries: Charities & voluntary organisationsMedia channels: Direct marketing
Executive summary
More than 400 NGOs work for children's education in India, but 20 million girls remain uneducated. The culprit is the 'ask, receive, forget and ask again' motto of several charities in India. Few organisations make the relationship between cause and donor genuinely meaningful. This results in donors becoming immune to such initiatives.
Nanhi Kali, an organisation working for girl children education in the country, realised progress could...