Campaign details
Brand: Promil FourBrand owner: Wyeth Philippines Inc.Lead agency: Ogilvy Philippines Inc., Zenith OptimediaCountry: PhilippinesIndustries: Non-prescription OTC productsMedia channels: Social media, TelevisionBudget: 500k - 1 million
Executive summary
As a heritage brand in the infant nutrition category, Promil faced the challenge of appealing to a new generation of mums who may not be as familiar with the brand as older mums. To address this challenge, the brand needed to refresh the brand story and build on its equity as a brand that supports mums in nurturing...