Prothom Alo Bornomela 2014: The second language movement begins
Ummiya Rahman
Campaign details
Brand Owner: MediastarLead agency: Grey Advertising BangladeshBrand: Prothom AloCountry: BangladeshIndustry: NewspapersMedia: Events and experiential; NewspapersBudget: Up to 500k
Market background and cultural context
The necessity of knowing the international language
The dreams of Bangladeshis are no longer restricted to the borders of their country, as they now know no limits and see themselves as global citizens. Therefore, the importance of knowing the international language of English has become a necessity for them.
As a...