Prothom Alo Bornomela 2014: The second language movement begins

This case study describes how the Bangla newspaper Prothom Alo recognised that because people were so keen to teach their children English, the indigenous language of Bangla was in danger of losing its importance.

Prothom Alo Bornomela 2014: The second language movement begins

Ummiya Rahman

Campaign details

Brand Owner: MediastarLead agency: Grey Advertising BangladeshBrand: Prothom AloCountry: BangladeshIndustry: NewspapersMedia: Events and experiential; NewspapersBudget: Up to 500k

Market background and cultural context

The necessity of knowing the international language

The dreams of Bangladeshis are no longer restricted to the borders of their country, as they now know no limits and see themselves as global citizens. Therefore, the importance of knowing the international language of English has become a necessity for them.

As a...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands