Prothom Alo Fifa World Cup Campaign: When a simple supplement overcomes the recency problem
Ummiya Rahman
Campaign details
Brand Owner: MediastarLead agency: Grey Advertising BangladeshBrand: Prothom AloCountry: BangladeshIndustry: NewspapersMedia: Newspapers; Outdoor, out-of-home; Social mediaBudget: Up to 500k
Market background and cultural context
The FIFA World Cup 2014 was the 'next big thing' for the people of Bangladesh during the year of 2014. Information about the event was widely available on both TV channels and the internet.
Additionally, due to the FIFA World Cup 2014, all of the...