PruBSN Warisan: Always by your side

Galen Lau, Alyafarah Zainudin

Insurance company Prudential BSN created Warisan, a life insurance product suitable for Muslims in Malaysia, designed to leave an inheritance upon death in the form of a gift.

Campaign details

Brand: PruBSN WarisanBrand owner: Prudential BSN Takaful Berhad (PruBSN)Lead agency: Ensemble WorldwideContributing agencies: Mastermind WorldwideCountry: MalaysiaIndustries: InsuranceMedia channels: Direct marketing, Magazines - consumer, Mobile & apps, Online display, Online video, Search marketingBudget: Up to 500k

Executive summary

Life insurance is not a priority for breadwinners in the majority of Malay households. But if breadwinners in Malaysia were to pass away suddenly, how would their families fare financially?

Insurance company Prudential BSN created Warisan (Malay for legacy), a life insurance designed to leave an...

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