Campaign details
Brand: Reem ka SteamBrand owner: Reem Rice Mills (Pvt) LtdLead agency: OgilvyCountry: PakistanIndustries: Sauces, seasonings, condimentsMedia channels: Content marketing, Games & competitions, Online video, Packaging & design, Public relations, Sales promotion, Social media, Websites & microsites, Word of mouth, advocacyBudget: Up to 500k
Executive summary
Pakistan is one of the main producers of basmati rice – a special type of long-grain rice that produces dishes that are not only delicious, but also pleasing to the eye. Basmati rice is especially used in rice-oriented dishes across the...