Renault: New Kadjar launch campaign

Yao Wu

French multinational automobile manufacturer Renault launched a sustain campaign following the launch of its C-SUV, the New Kadjar, in China that focused on creating an emotional bond with consumers while increasing sales.

Campaign details

Brand: RenaultBrand owner: Dongfeng Renault Automobile Co. Ltd.Lead agency: MediaCom BeijingContributing agencies: GroupMCountry: China, France, Germany, United KingdomIndustries: SUV, 4x4sMedia channels: Competitions & contests, Mobile & apps, Outdoor, out-of-homeBudget: 1 - 3 million

Executive summary

French multinational automobile manufacturer Renault unveiled its new C-SUV, the New Kadjar, at the end of 2018.

In early 2019, Renault launched a sustaining campaign focused on creating an emotional bond with consumers and increasing sales of the New Kadjar.

The campaign generated around 29 million impressions and 1,412...

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