Campaign details
Brand: RCBC CASABrand owner: Rizal Commercial Banking Corporation (RCBC)Lead agency: TBWA\Santiago Mangada PunoCountry: PhilippinesIndustries: Credit cards & loansMedia channels: Social mediaBudget: Up to 500k
Executive summary
Rizal Commercial Banking Corporation (RCBC) is a local bank for both commercial and investment banking. Responding to an ever-growing digital consumer base, RCBC continually innovates its products and services to match the dynamic consumer needs in the digital space.
With e-commerce gaining in popularity, demand for online payment solutions is higher than ever. Thus, RCBC wanted to increase credit...