Rizal Commercial Banking Corporation: CASA

A local commercial and investment bank in the Philippines, Rizal Commercial Banking Corporation (RCBC), used geo-targeted Facebook ads to reach potential applicants and encourage uptake of its Bankard credit card.

Campaign details

Brand: RCBC CASABrand owner: Rizal Commercial Banking Corporation (RCBC)Lead agency: TBWA\Santiago Mangada PunoCountry: PhilippinesIndustries: Credit cards & loansMedia channels: Social mediaBudget: Up to 500k

Executive summary

Rizal Commercial Banking Corporation (RCBC) is a local bank for both commercial and investment banking. Responding to an ever-growing digital consumer base, RCBC continually innovates its products and services to match the dynamic consumer needs in the digital space.

With e-commerce gaining in popularity, demand for online payment solutions is higher than ever. Thus, RCBC wanted to increase credit...

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