Campaign details

Brand: RCBC CASA
Brand owner: Rizal Commercial Banking Corporation (RCBC)
Lead agency: TBWA\Santiago Mangada Puno
Country: Philippines
Industries: Credit cards & loans
Media channels: Social media
Budget: Up to 500k

Executive summary

Rizal Commercial Banking Corporation (RCBC) is a local bank for both commercial and investment banking. Responding to an ever-growing digital consumer base, RCBC continually innovates its products and services to match the dynamic consumer needs in the digital space.

With e-commerce gaining in popularity, demand for online payment solutions is higher than ever. Thus, RCBC wanted to increase credit card applications through its Savings + Credit Card Bundle, where opening a savings account with a minimum deposit of P10,000 would guarantee the applicant an RCBC Bankard credit card.