Campaign details
Brand: RCBC MyWallet Virtual CardBrand owner: Rizal Commercial Banking Corporation (RCBC)Lead agency: TBWA\Santiago Mangada PunoCountry: PhilippinesIndustries: Credit cards & loansMedia channels: Gaming & in-game advertising, Search marketing, Social mediaBudget: Up to 500k
Executive summary
Rizal Commercial Banking Corporation (RCBC) is a local bank for both commercial and investment banking. Responding to an ever-growing digital consumer base, RCBC continually innovates its products and services to match the dynamic consumer needs in the digital space.
Facing competitors with larger marketing budgets and a target market that saw...