Campaign details

Brand: Rockwell Land
Brand owner: Rockwell Land Corporation
Lead agency: Ogilvy Philippines Inc.
Country: Philippines
Industries: Property & construction
Media channels: Programmatic display, Search marketing, Social media
Budget: Up to 500k

Executive summary

Rockwell Land has raised the bar in and out of Metro Manila, the Philippines with community developments catering for a luxury lifestyle. It is competing with long-tenured, well-established developers in acquiring potential Rockwell residents but in the Philippines, they are only 1% of the population.

With the power of digital media and analytics, Rockwell Land has built its rich experience around online lead-generation. In 2019, its budget was cut but targets were not. Staying true to its belief in delivering on its promise of 'beyond ordinary' through innovation, exclusivity, and unparalleled quality, Rockwell Land successfully beat the budget cuts. Instead of competing with digital media spends, the brand banked on the power of historical learnings, digital media technology and a smart strategy.