Sangobion IRON+: Sangobion Symptom Patrol

Iron supplement maker Sangobion IRON+ boosted its market share in the Philippines by giving Twitter users a real-world solution to their symptoms of anaemia.

Campaign details

Brand: Sangobion IRON+Brand owner: P&G HealthLead agency: Ace Saatchi & SaatchiCountry: PhilippinesIndustries: Non-prescription OTC productsMedia channels: Direct marketing, Online display, Other & ambient media, Print, Public relations, Radio & audio, Social mediaBudget: Up to 500k

Executive summary

Iron supplement brand Sangobion IRON+ managed to steer people in the Philippines away from using Twitter as a complaint platform by giving them real-world solutions they didn't know they needed.

Studies found that Filipinos were among the people most susceptible to iron-deficiency anaemia, but few were aware of...

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