Campaign details
Brand: SponsorBrand owner: TC Pharmaceutical Co., Ltd.Lead agency: Ogilvy & Mather Advertising BangkokCountry: ThailandIndustries: Energy drinksMedia channels: Online video, Packaging & design, Public relations, Social media, Websites & microsites
Executive summary
Sponsor, a local Thai sports drink, experienced decelerating growth due to new players from global refreshment companies taking market share. To achieve a 10% sales increase on a small budget amidst intense competition and limited drinking occasions, Sponsor tapped into the new territory of sports lovers. The campaign tapped into to the rise of national pride...