Campaign details
Brand: StarHub JuniorProtectBrand owner: StarHubLead agency: CaratCountry: SingaporeIndustries: Telephone & internet servicesBudget: Up to 500k
Executive summary
This is an innovative use of data by building and deploying a patented analytical method through our own R&D efforts that ultimately strengthen our client's business in the digital world. Innovation was the unifying theme across all facets of this project:
- First use of big data generated via ad-serving. Access to this data is free and represents a great opportunity to drive value.
- Writing code to automate data extraction, cleaning...