Campaign details
Brand: Tata SaltBrand owner: Tata Chemicals LtdLead agency: MOMS Outdoor Media SolutionsCountry: IndiaIndustries: Sauces, seasonings, condimentsMedia channels: Other & ambient mediaBudget: Up to 500k
Executive summary
Chhath Puja is a celebration that glorifies the sun for its life-giving potential. Fervent sun-worshippers are seen welcoming it at dawn and urging its return during dusk.
Across India, devotees camp at riverbanks, shores, ghats and lakes. Its largest gathering takes place at Deo, Bihar, despite an extreme lack of facilities. Even after 71 years of Indian Independence, the...