The Hong Kong Jockey Club: Striding On

Leading charity donor the Hong Kong Jockey Club used digital media to generate interest in its platform and promote health and fitness.

Campaign details

Brand: Striding OnBrand owner: The Hong Kong Jockey ClubLead agency: PHD Hong KongContributing agencies: Uth Creative Group LimitedCountry: Hong KongIndustries: SportsMedia channels: Content marketing, Email marketing, Programmatic display, Social media, Word of mouth, advocacyBudget: Up to 500k

Executive summary

The Hong Kong Jockey Club (HKJC), the leading charity donor in Hong Kong, continuously strives to support Hongkongers and a better society, but its efforts often go unnoticed.

Unhealthy lifestyle practices in Hong Kong have led to poor health outcomes, such as an increase in...

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