Campaign details
Brand: Titan RagaBrand owner: Titan Company LimitedLead agency: OgilvyContributing agencies: 22feetCountry: IndiaIndustries: Personal accessoriesMedia channels: Content marketing, Direct marketing, Events & experiential, Games & competitions, Livestreaming, Online video, Point-of-purchase, in-store, Public relations, Social media, Word of mouth, advocacyBudget: Up to 500k
Executive summary
Titan Raga is a brand that has been close to the hearts of Indian women for many years. It boasts several design-differentiated collections and spectacular Diwali collection launches and is perceived as an ornate watch brand limited to occasion wear. The...