Visa: Spontaneous travelling with Visa

Credit-card brand Visa used targeted online and in-flight ads to communicate with spontaneous travellers within Southeast Asian destinations in Vietnam, Singapore, the Philippines, Malaysia and Indonesia.

Campaign details

Brand: VisaBrand owner: VisaLead agency: BBDO GuerreroContributing agencies: Publicis, StarcomCountry: Asia (general region)Industries: Credit cards & loansMedia channels: Mobile & apps, Online display, Outdoor, out-of-home, Programmatic display, Search marketing, Social mediaBudget: 1 - 3 million

Executive summary

Travel within Southeast Asian (SEA) destinations is growing, thanks to the low-cost airline boom making traveling more accessible. Intra-SEA destinations became the go-to places for travellers looking for nearby destinations and last-minute deals. This presented an opportunity for Visa to be present throughout these travellers' journeys....

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