Campaign details
Brand: VisaBrand owner: VisaLead agency: BBDO GuerreroContributing agencies: Publicis, StarcomCountry: Asia (general region)Industries: Credit cards & loansMedia channels: Mobile & apps, Online display, Outdoor, out-of-home, Programmatic display, Search marketing, Social mediaBudget: 1 - 3 million
Executive summary
Travel within Southeast Asian (SEA) destinations is growing, thanks to the low-cost airline boom making traveling more accessible. Intra-SEA destinations became the go-to places for travellers looking for nearby destinations and last-minute deals. This presented an opportunity for Visa to be present throughout these travellers' journeys....