Wall's Pakistan: An ode to the guardian angel

Mehak Jaini, Nainika Chauhan

Walls, the ice cream brand, grew sales in Pakistan during Eid with an emotional film published on social media.

Campaign details

Brand: Wall's Creamy DelightsBrand owner: Unilever PakistanLead agency: DDB Mudra GroupCountry: PakistanIndustries: Dairy productsMedia channels: Public relations, Social media, Television, Word of mouth, advocacy Budget: Up to 500k

Executive summary

As a market leader in the in-home frozen desserts category, Wall's took upon itself the challenge of deepening penetration and expanding the overall ice-cream and frozen desserts market in Pakistan. How did they do it? By inculcating the habit of more frequent and occasion-led ice-cream consumption. A deep understanding of the audience revealed the need for...

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