Watsons VIP Card: The loyalty card above ALL else
Raymond Chin
Campaign details
Brand owner: Watsons MalaysiaLead agency: OMD MalaysiaBrand: Watsons VIP CardCountry: MalaysiaIndustry Loyalty and reward cards, Pharmacies and healthChannels used: Cinema, Earned media, buzz, Newspapers, Outdoor, out-of-home, Point-of-purchase, in-store, Radio, Social media, TelevisionMedia budget: Up to 500k
Executive summary
This case study describes how in Malaysia, when there is a loyalty card in their wallet, a customer will tend to step into the store more often. But with so many loyalty cards out there fighting...