Mobil Delvac: Behind the wheels

This case study describes how Mobil Delvac, a motor oil brand in the US, increased its brand loyalty by focussing on customers rather than the product in its media campaign.

Mobil Delvac: Behind the wheels

Jordan Murphy and Matthew Goodwin

Campaign details

Brand owner: ExxonMobilLead agency: UMContributing agency: BBDO and Weber Shandwick Budget: 1 - 3 millionCountry: United StatesIndustry: Automotive industry, market, Energy and water suppliersMedia: Content marketing, Games and competitions, Internet - display, Magazines - business, trade, Mobile and apps, Online video, Public relations, Radio, Social media

Executive summary

This case study describes how Mobil Delvac, a motor oil brand in the U.S., increased its brand loyalty by focussing on the customers rather than the product...

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