Al Tayer Motors: Unseen Potential

Car dealership Al Tayer Motors got its staff to create an art project from old car parts to showcase its dedication to service to drive brand preference in the UAE.

Campaign details

Brand: Al Tayer MotorsBrand owner: Al Tayer MotorsLead agency: FP7 McCann DubaiCountry: United Arab EmiratesIndustries: Automotive industry (general)Media channels: Email marketing, Events & experiential, Websites & micrositesBudget: Up to 500k

Executive summary

When it comes to cars, people want the best deal. And technology has empowered shoppers to find that deal before setting foot in a car dealership. This means that people are hugely brand-agnostic when it comes to who they buy their car from. And that means a brand like Al Tayer Motors will...

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