Atlantis The Palm, Dubai: The Atlantis Fan Suite

Tahaab Rais, Mario Morby, Tala Arakji

Hotel brand the Atlantis on The Palm, turned a room into a social media space to attract millennial ‘staycationers’ during the low season in Dubai.

Campaign details

Brand: Atlantis The Palm, DubaiBrand owner: Atlantis Hotels & ResortsLead agency: FP7 McCann DubaiContributing agency: Magna Global DubaiCountry: United Arab EmiratesIndustries: HotelsMedia channels: Competitions & contests, Events & experiential, Merchandise & free gifts, Online video, Radio & audio, Voice, chatbotsBudget: Up to 500k

Executive summary

The hotel market in Dubai is extremely competitive. There are more hotel keys per person than anywhere else in the world and the number of new rooms added each year grows by 10%.1This is a place...

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