Campaign details
Brand: BabyshopBrand owner: Landmark GroupLead agency: FP7 McCann DubaiContributing agencies: OMD DubaiCountry: Middle East & North Africa (general regions)Industries: Clothing & fashion retailMedia channels: Content marketing, Events & experiential, Merchandise & free gifts, Online video, Public relations, Radio & audio, Social media, Virtual & augmented realityBudget: Up to 500k
Executive summary
World Without Walls for retailer Babyshop demonstrated marketing effectiveness in using a brand purpose by:
- Redefining the retailer’s messaging, in a region where retailers follow marketing norms.
- Changing how and when a...