du: #PostWisely – If it were your pain, would you share it?

Leading UAE telco du created a fully integrated campaign to encourage people to actively consider the choices they make when interacting online about painful issues.

Campaign details

Brand: du TelecommunicationBrand owner: Emirates Integrated Telecom Company (EITC)Lead agency: Leo Burnett DubaiContributing agencies: Hearts & Science, MSL DubaiCountry: United Arab EmiratesIndustries: Telephone & internet servicesMedia channels: Cinema, Content marketing, Events & experiential, Online display, Online video, Programmatic display, Public relations, Radio & audio, Social media, Word of mouth, advocacyBudget: 500k - 1 million

Executive summary

A leading telecom brand in the UAE, du perceives its function in society as more than simply a product and service provider. The objective of this campaign was...

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