Campaign details
Brand: du TelecommunicationBrand owner: Emirates Integrated Telecom Company (EITC)Lead agency: Leo Burnett DubaiContributing agencies: Hearts & Science, MSL DubaiCountry: United Arab EmiratesIndustries: Telephone & internet servicesMedia channels: Cinema, Content marketing, Events & experiential, Online display, Online video, Programmatic display, Public relations, Radio & audio, Social media, Word of mouth, advocacyBudget: 500k - 1 million
Executive summary
A leading telecom brand in the UAE, du perceives its function in society as more than simply a product and service provider. The objective of this campaign was...