Dubai Property Group: 1/JBR - Not for everyone

Real estate developer Dubai Properties has used a combination of channels to alienate customers who prefer flashy styles. developed real estate projects.

Introduction

Brand : Dubai Properties

Brand : Dubai Properties

Main agency : FP7 // McCann Dubai

Contributing Agency : Magna Global Dubai

Country : United Arab Emirates

Industry : Real Estate and Construction

Media Channels : Content Marketing, Business & Trade Magazines, Online Video, OOH, Away from Home, Social Media, TV

Budget : 3 million-5 million

Summary

Have you ever noticed that the target audience for real estate ads is not everyone?

Think back to a recent marketing campaign you liked, talked about, shared on the web, rated, or praised....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands