Campaign details

Brand: Emirates NBD
Brand owner: Emirates NBD
Lead agency: FP7 McCann Dubai
Contributing agencies: Snapchat
Country: United Arab Emirates
Industries: Banks
Media channels: Mobile & apps, Outdoor, out-of-home, Programmatic display, Social media
Budget: Up to 500k

Executive summary

More than 85% of UAE nationals are active on Snapchat – 40% more active than expats. But no bank had focused on Snapchat as an engagement and acquisition channel, in a sustained manner.

So, when Emirates NBD was lagging behind with UAE nationals, it went where UAE nationals were active: Snapchat. With a range of innovative Snapchat filters, we gave an augmented spin to traditional and cultural moments that mattered to UAE nationals.

Emirates NBD became the first bank to have a sustained focus on Snapchat. And benefitted with increases in affinity and preference with UAE nationals and growth in its business too.