INFINITI: Q5-0

Luxury vehicle brand Infiniti deployed a combination of efficient and unconventional media placements in the MENA region to convince World Cup viewers to visit its website and learn more about its new Q50 model.

Campaign details

Brand: INFINITIBrand owner: INFINITI Middle EastLead agency: TBWA\RAADContributing agency: OMDCountry: Middle East and North AfricaIndustries: Luxury AutomotiveMedia channels: Competitions & contests, Content marketing, Livestreaming, Mobile & apps, Online display, Social media, Sponsorship - media, Sponsorship - sportsBudget: Up to 500k

Executive summary

Ramadan, coupled with the FIFA World Cup, saw the cost of media soar in May, June and July. It made cutting through the noise a challenge for every brand, as the big players in every industry upped the ante – and...

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