Campaign details
Brand: INFINITIBrand owner: INFINITI Middle EastLead agency: TBWA\RAADContributing agency: OMDCountry: United Arab EmiratesIndustries: Luxury AutomotiveMedia channels: Email marketing, Events & experientialBudget: No budget
Executive summary
The Dubai International Motor Show happens only every two years. It's when every car maker competes by putting on a bigger show, a shinier activation, a more aggressive promotion. We looked to behavioural economics to create an all-new immersive experience, where visitors could get to know Infiniti vehicles on their own terms.
The task of luxury vehicle brand...