INFINITI: Audio Hunters

Luxury vehicle brand Infiniti harnessed behavioural economics to create an immersive experience that allowed visitors to the Dubai International Motor Show to get to know its vehicle.

Campaign details

Brand: INFINITIBrand owner: INFINITI Middle EastLead agency: TBWA\RAADContributing agency: OMDCountry: United Arab EmiratesIndustries: Luxury AutomotiveMedia channels: Email marketing, Events & experientialBudget: No budget

Executive summary

The Dubai International Motor Show happens only every two years. It's when every car maker competes by putting on a bigger show, a shinier activation, a more aggressive promotion. We looked to behavioural economics to create an all-new immersive experience, where visitors could get to know Infiniti vehicles on their own terms.

The task of luxury vehicle brand...

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