LinkedIn: Hear it From Me

Nimati Emam

LinkedIn, the social network for professionals, used its platform to highlight the potential of Saudi woman in the workplace while strengthening local understanding of its global brand.

Campaign details

Brand: LinkedInBrand owner: Microsoft CorporationLead agency: EdelmanCountry: Saudi ArabiaIndustries: Websites, online services, appsMedia channels: Content marketing, Events & experiential, Public relations, Social media, Word of mouth, influencersBudget: Up to 500k

Executive summary

Increasing Saudi women's participation in the workforce is integral to Saudi Arabia's Vision 2030, but making the first move to address professional women and recruiting them was still perceived as controversial.

We chose to focus on women (25-35 years old) because despite this priority being so high and topical, many brands and government entities...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands