Campaign details
Brand: Mahfazti (Mobile Wallet)Brand Owner: UmniahLead Agency: Adpro CommunicationsCountry: JordanIndustries: Telephone & internet servicesMedia Channels: Events & experiential, Online display, Outdoor, out-of-home, Point-of-purchase, in-store, Print - general, unspecified, Public relations, Radio, Social mediaBudget: Up to 500k
Executive summary
Umniah, a mobile telecoms operator based in Jordan, exists in a competitive market with Zain and Orange. Zain is the leading telecoms operator in Jordan, and Umniah a third-comer, that changed the market dynamics with its value offering and aggressive plans.
With technology advancing at speed and...