Campaign details
Brand: McDonald'sBrand owner: McDonald'sLead agency: FP7 McCann BeirutContributing agencies: UM Lebanon, Ripply Mena, RPR MenaCountry: LebanonIndustries: Restaurants & takeawaysMedia channels: Content marketing, Events & experiential, Online video, Sales promotion, Social mediaBudget: Up to 500k
Executive summary
McDonald’s gets into trouble every football World Cup. While restaurants either showed the matches in store or created mega bundle deals for people watching at home, McDonald’s did neither of those things and people just forgot about the brand for the two months of the tournament. McDonald’s needed...