Campaign details
Brand: National Health Insurance Company - DamanBrand Owner: National Health Insurance Company - DamanLead Agency: FP7/DubaiContributing Agencies: PHD Dubai, Motivate PublishingCountry: United Arab EmiratesIndustries: InsuranceMedia Channels: Direct marketing, Magazines - business, Magazines - consumer, Mobile & apps, Social media, Websites & micrositesBudget: Up to 500k
Executive summary
To help Daman (UAE's leading health insurer) play a meaningful role in the lives of people in the UAE, beyond just selling insurance plans, we tapped into the problem of vitamin D deficiency. We created an...