Orange Tunisia: The Hammam Fighter

This case study shows how Orange, a telecommunications provider, gave an old retro game a twist to show young Tunisians the speed of its Internet services.

Campaign details

Brand: Orange TunisiaBrand owner: Orange TunisiaLead agency: FP7/TunisContributing agencies: UM MENA, TunisiaCountry: TunisiaIndustries: Telephone & internet servicesMedia channels: Games & competitions, Mobile & apps, Online video, Social mediaBudget: Up to 500k

Executive Summary

In Tunisia, a market driven by a young audience, Orange had the best 4G vs. Tunisie Telecom and Ooredoo. But was not known for it.

We showed its speed and coverage by choosing retro gaming a huge trend with Tunisian youth and created a product...

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