Campaign details
Brand: PuckBrand owner: Arla FoodsLead agency: FP7/DXBContributing agencies: PHD UAECountry: Saudi ArabiaIndustries: Dairy products, fats, oilsMedia channels: Content marketing, Online display, Online video, Point-of-purchase, in-store, Social media, Websites & microsites, Word of mouth, advocacyBudget: Up to 500k
Executive summary
To make itself more relevant and drive sales in a busy consumption period, Puck had to step outside the box in Saudi Arabia and earn the attention of urban Arab Saudi women amid the clutter of Ramadan recipes, emotional campaigns and promotions.
With our meaningful...