Campaign details
Brand: Lebanese Democratic Women’s Gathering (RDFL)Brand owner: Lebanese Democratic Women’s Gathering (RDFL)Lead agency: J. Walter Thompson BeirutContributing agency: Mirum BeirutCountry: LebanonIndustries: Charities & voluntary organisationsMedia channels: Content marketing, Social media, Websites & micrositesBudget: Up to 500k
Executive summary
The Lebanese Democratic Women's Gathering (RDFL) is a women's rights NGO that has been battling against the odds, and fighting for three years, to pass a law that denies the marriage of underage children (under 18). It seemed like traditional communication was not doing the...