Saudi Telecom Company: Fast SIM Delivery

STC, the Saudi Telecoms Company, drove sales by creating a SIM delivery service akin to fast food.

Campaign details

Brand: Saudi Telecom CompanyBrand owner: Saudi Telecom CompanyLead agency: J. Walter ThompsonCountry: Saudi ArabiaIndustries: Telephone & internet servicesMedia channels: Mobile & apps, Point-of-purchase, in-store, Social mediaBudget: Up to 500k

Executive summary

We created a game changing and first in the Kingdom service that disrupted the shopper experience when registering for a SIM, while simultaneously incentivising employees. The MySTC app now offers a built-in feature that allows customers to put in a request for a SIM card delivery. The first STC salesperson to respond to the...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands