Campaign details
Brand: Saudi Telecom CompanyBrand owner: Saudi Telecom CompanyLead agency: J. Walter ThompsonCountry: Saudi ArabiaIndustries: Telephone & internet servicesMedia channels: Content marketing, Online video, Sponsorship - event, property, Social mediaBudget: Up to 500k
Executive summary
Saudi Telecom Company (STC) is the market leader in Saudi Arabia when it comes to fixed internet, with more than 90% of the market. With an exclusive agreement to expand until 2020, the pressure is on to capitalise on that lead before the competition is allowed back to the playing field....