Campaign details
Brand: Taj CityBrand owner: Madinet Nasr for Housing & Development (MNHD)Lead agency: hug digitalContributing agencies: J. Walter ThompsonCountry: EgyptIndustries: Property & ConstructionMedia channels: Content marketing, Online display, Online video, Public relations, Social media, Word of mouth, advocacyBudget: Up to 500k
Executive summary
We created the Cairo Reimagined initiative, which is all about creating inspiration across various art disciplines (graphic design, painting, dance, music, film, food, etc.) and highlighting the fusion of styles constituting Taj City's original inspiration. The aim is to inspire the fusion of different...