Campaign details
Brand: TarbooshBrand owner: M. O. Gandour & Sons SalLead agency: MindshareContributing agencies: Operation UnicornCountry: LebanonIndustries: ConfectioneryMedia channels: Events & experiential, Games & competitions, Online video, Social mediaBudget: Up to 500k
Executive summary
Gandour, Lebanon's leading food manufacturer, has always been known for its iconic product, Tarboosh, a chocolate-coated marshmallow treat. In 2017, Gandour decided to launch a new flavour for Tarboosh: Chocolate Mousse. It was a radical challenge for a product with a traditional identity, which has been everyone's favourite, to show that it...