Campaign details
Brand: TefalBrand owner: Groupe SEBLead agency: Wunderman DubaiCountry: Saudi Arabia, United Arab EmiratesIndustries: Home appliancesMedia channels: Online display, Online video, Programmatic display, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
Tefal was falling behind and needed to drive sales for its electric grill, the OptiGrill+, in Saudi Arabia and the United Arab Emirates.
We had to focus on a new audience, moving from housewives to the biggest consumers of meat in the region: Arab males.
In a region where temperatures during summer...