Tefal: Getting People To Barbecue Under 50°C

Tefal, the global cookware brand, used whole-funnel marketing to extend the purchase season and increase sales of its electric grill in Saudi Arabia and the UAE.

Campaign details

Brand: TefalBrand owner: Groupe SEBLead agency: Wunderman DubaiCountry: Saudi Arabia, United Arab EmiratesIndustries: Home appliancesMedia channels: Online display, Online video, Programmatic display, Social media, Word of mouth, influencersBudget: Up to 500k

Executive summary

Tefal was falling behind and needed to drive sales for its electric grill, the OptiGrill+, in Saudi Arabia and the United Arab Emirates.

We had to focus on a new audience, moving from housewives to the biggest consumers of meat in the region: Arab males.

In a region where temperatures during summer...

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