Campaign details
Brand: UberBrand owner: Uber TechnologyLead agency: In houseCountry: Saudi ArabiaIndustries: Rail, coach, boat & car rentalMedia channels: Content marketing, Social mediaBudget: Up to 500k
Executive summary
Uber, the global leader in ride-hailing services, was looking to engage with local Arab women in Saudi Arabia to increase familiarity with the brand and improve consideration to use Uber services.
DMS, the digital arm of Choueiri Group (the leading media representation group in the Middle East), partnered with Uber to gather audience insights and build an engagement strategy...