Campaign details
Brand: Zaatar w ZeitBrand owner: CraviaLead agency: Publicis Levant, MSL BeirutCountry: LebanonIndustries: Restaurants & takeawaysMedia channels: Competitions & contests, Events & experiential, Other & ambient media, Outdoor, out-of-home, Packaging & design, Radio & audio, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
In a world where everything became vanilla, we added green.
A behaviour derived from human nature is that we feast with our eyes before we taste. The visual communication aspect of social media is founded on this and means that food...