Zurich International Life Ltd.: Breast Cancer Typing Test

Life insurance provider Zurich executed a targeted campaign to highlight the importance of proper breast self-examination to women in the UAE.

Campaign details

Brand: Zurich International Life LtdBrand owner: Zurich Insurance GroupLead agency: Rain Creative Fz LLCCountry: United Arab EmiratesIndustries: InsuranceMedia channels: Online displayBudget: Up to 500k

Executive summary

Breast cancer is the third leading cause of death among women in the UAE – even though it is treatable if detected in its early stages. This is despite research concluding that women are well aware of the disease and also of the critical periodic breast self-examination that leads to early detection.

The agency interviewed women who had recently...

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