GameStop: Tom Clancy's The Division
Jennifer Gabrielli
Campaign details
Brand: GameStopBrand owner: GameStopLead agency: The Marketing ArmCountry: United StatesIndustry: Entertainment retail, Gaming consoles, computer games, PCs, computing, high-tech, Toys, gamesChannels used: Content marketing, Games & competitions, Internet - microsites, Mobile & apps, Social mediaMedia budget: Up to 500k
Executive Summary
To drive pre-orders of and increase social conversation around a new video game release, Tom Clancy's The Division, at GameStop retail stores, The Marketing Arm concepted and executed a Choose Your Own Adventure experience on...