Hungarian Red Cross: University blood donation challenge
Andras Limdauer, Daniel Kocsis, Gyula Levente Mihaly, Andras Predator Kovacs et al
Campaign details
Brand: Blood DonationBrand owner: Hungarian Red CrossLead agency: Most Marketing and Advertising AgencyContributing agencies: Mark & Merit Production Company, Well PRCountry: HungaryIndustry: Charities & voluntary organisations, Educational, universities, Public healthChannels used: Cinema, Games & competitions, Public relations, Social media, TelevisionMedia budget: Up to 500k
Executive Summary
The blood donation system always needs fresh blood, especially in Hungary, where donors are usually from the older...