SPC Ardmona: #MyFamilyCan: How a humble can empowered millions of Australians
Campaign details
Brand: SPC Packaged Fruits and VegetablesBrand owner: SPC AdmonaLead agency: Leo Burnett MelbourneContributing agencies: Pancho FilmsCountry: AustraliaIndustry: Food industry (general), Fruit & vegetablesChannels used: Direct marketing, Internet - microsites, Online video, Other & ambient media, Packaging & design, Public relations, Social media, Television, Word of mouth, advocacyMedia budget: Up to 500k
Executive Summary
Due to a batch of contaminated imports Australia was experiencing a Hepatitis...