Oros: Beat the heat

This case study describes how Sterling Perfumes created and marketed Oros, a new premium perfume, to help them compete in the United Arab Emirates' luxury perfume market.

Oros: Beat the heat

Anu Sachdev

Campaign details

Brand owner: Multiplex International LLCBrand: OrosCountry: United Arab EmiratesIndustry Luxury and super-premium brandsChannels used: Direct marketing, Magazines - business, trade, Magazines - consumer, Outdoor, out-of-home, Packaging and design, Product placement, Public relationsMedia budget: $1 - $3 million

Executive summary

This case study describes how Sterling Perfumes created and marketed Oros, a new premium perfume, to help them compete in UAE's luxury perfume market. We already had a range of mass-market perfumes but, looking at the growing category numbers for premium perfumes,...

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